How to Enable Discover Feature in Google Search Console?

Google Search Console is a valuable tool for webmasters and site owners who want to monitor and improve their website’s performance in Google search results. One of the exciting features of Google Search Console is the “Discover” feature, which provides insights into how Google Discover is performing for your site. It is a personalized feed of content that appears on the Google app and mobile devices’ home screen. It uses artificial intelligence to deliver relevant content to users based on their search history, location, and interests. Discover the ways to enable Discover feature in Google Search Console.

In this article, we will guide you on how to enable the Discover feature in Google Search Console.

Google Search Console – An Overview

Google Search Console is a free web service provided by Google that allows webmasters and site owners to monitor and improve their website’s performance in Google search results.

It provides valuable insights into how Google crawls and indexes your site, as well as any issues that may be affecting your site’s visibility in search results.

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List of Features of Google Search Console Includes

Some of the key features of Google Search Console include:

• Search performance: This feature provides detailed data on how your website is performing in Google search results, including clicks, impressions, click-through rates, and average position.

• URL inspection: This feature allows you to inspect a specific URL on your website and see how Google crawls and indexes it.

• Sitemap submission: This feature allows you to submit a sitemap of your website to Google, which can help Google discover and index new pages on your site more quickly.

• Mobile usability: This feature provides information on how mobile-friendly your website is and identifies any mobile usability issues that may be affecting your site’s visibility in mobile search results.

• Core Web Vitals: This feature provides data on your website’s loading speed, interactivity, and visual stability, which are important ranking factors for Google.

• Rich results: This feature provides information on how your website’s rich snippets, such as those generated by schema markup, are performing in Google search results.

• Google News: This feature allows you to submit your website for inclusion in Google News and provides data on how your content is performing in Google News search results.

• Discover: This feature provides insights into how Google Discover is performing for your website, including data on impressions, clicks, and click-through rates.

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Discover Feature in Google Search Console

The Discover feature in Google Search Console provides insights into how Google Discover is performing for your website. Google Discover is a personalized feed of content that appears on the Google app and mobile devices’ home screen. It uses artificial intelligence to deliver relevant content to users based on their search history, location, and interests.

By enabling the Discover feature in Google Search Console, you can track how your content is performing on this platform and optimize it accordingly. Once you have enabled the Discover feature, you will be able to see data on your website’s performance in Google Discover, including impressions, clicks, and click-through rates. You can use this data to identify which types of content perform well on this platform and optimize your content accordingly.

For example, if you notice that articles about a certain topic or type of content are performing well on Google Discover, you may want to create more content around that topic to capitalize on this trend. Alternatively, if you notice that certain types of content are not performing well, you may want to adjust your content strategy to focus on topics that are more likely to be successful on this platform.

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Enable Discover Feature in Google Search Console

Let’s know about the 4 steps that you can follow and increase your chances to enable Discover feature in GSC:

Step 1: Verify your website in Google Search Console

Before enabling the Discover feature, you must verify your website in Google Search Console. Verification confirms that you are the owner or authorized representative of the website. To verify your website, follow these steps:

• Log in to your Google Search Console account.

• Click on “Add Property” and enter your website URL.

• Choose the verification method you prefer (HTML file upload, HTML tag, domain name provider, or Google Analytics) and follow the instructions.

• Once the verification process is complete, your website will be added to your Google Search Console account.

Step 2: Enable the Discover feature

Once your website is verified in Google Search Console, you can enable the Discover feature by following these steps:

• Log in to your Google Search Console account.

• Select your website from the list of properties.

• Click on “Settings” in the left-hand menu.

• Scroll down to the “Discover” section and toggle the switch to “On“.

• Click “Save“.

Step 3: Wait for data to populate

Once you have enabled the Discover feature, you will need to wait for the data to populate. Google Search Console will begin collecting data on how your content is performing on Google Discover. This data will include impressions, clicks, and click-through rates. It may take several days or weeks for data to populate, depending on the volume of traffic to your site.

Step 4: Analyze the data

Once data begins to populate, you can analyze how your content is performing on Google Discover. You can view the data by clicking on the “Discover” tab in the left-hand menu of your Google Search Console account. You can also filter the data by date range, country, and device type.

Use the data to identify trends and insights into what type of content performs well on Google Discover. You can then optimize your content to better align with what users are searching for on this platform.

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How to Get Discover Feature in Google Search Console?

To increase your chances of being featured on Google Discover and gaining access to the Discover feature in Google Search Console, you can follow these tips:

1. Create high-quality content

Google Discover prioritizes high-quality, engaging, and informative content. Create content that is original, relevant, and valuable to your target audience.

2. Optimize for mobile

Google Discover is primarily used on mobile devices, so it’s crucial to optimize your content for mobile users. Use responsive design and ensure that your website loads quickly on mobile devices.

3. Use high-quality images and videos

Google Discover is a visually rich platform, and content with high-quality images and videos is more likely to be featured. Use high-quality, relevant images and videos to enhance your content and increase its chances of being discovered.

4. Use structured data

Structured data can help Google understand the content of your website better and improve your chances of being featured on Google Discover. Use structured data to mark up your content and provide additional context and information to search engines.

5. Build a strong brand

Google Discover tends to favor content from established brands and websites with a strong online presence. Build a strong brand by creating a consistent brand voice, using a recognizable logo and color scheme, and engaging with your audience on social media.

6. Use descriptive titles and meta descriptions

The titles and meta descriptions of your content are important for helping Google understand the content and context of your pages. Use descriptive, keyword-rich titles and meta descriptions to make your content more discoverable.

7. Focus on evergreen content

Evergreen content is content that remains relevant and valuable over time. Focus on creating evergreen content that will continue to be useful and engaging to your audience long after it’s published.

8. Encourage social sharing

Social sharing can help increase the visibility and reach of your content, making it more likely to be discovered by Google Discover. Encourage social sharing by including social sharing buttons on your website and promoting your content on social media.

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Five Benefits of Discover Feature in GSC

The Discover feature in Google Search Console provides several benefits for webmasters and site owners who want to improve their website’s performance on Google Discover. Here are five benefits of using the Discover feature in GSC:

1. Identify high-performing content

By using the Discover feature in GSC, you can identify which types of content perform well on Google Discover, including which topics and formats are most successful. This information can help you create more content that is likely to perform well on this platform, increasing your visibility and driving more traffic to your site.

2. Optimize content for mobile

Google Discover is primarily used on mobile devices, so it’s essential to optimize your content for mobile if you want it to perform well on this platform. The Discover feature in GSC can provide insights into how your content is performing on mobile devices, allowing you to identify any issues and optimize your content accordingly.

3. Improve engagement

Google Discover is designed to deliver personalized content that is relevant and interesting to individual users. By using the Discover feature in GSC, you can track how users are engaging with your content on this platform, including the click-through rate and the number of impressions. This information can help you optimize your content to better engage your audience and increase your overall visibility on Google Discover.

4. Boost traffic and revenue

Google Discover can be a significant source of traffic and revenue for websites that perform well on this platform. By using the Discover feature in GSC to optimize your content and track your website’s performance on Google Discover, you can increase your visibility on this platform and drive more traffic and revenue to your site.

5. Monitor performance over time

The Discover feature in GSC allows you to monitor your website’s performance on Google Discover over time, including changes in impressions, clicks, and click-through rates. This information can help you identify trends and make informed decisions about your content strategy, ensuring that your website continues to perform well on this platform in the long term.

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Conclusion

Enabling the Discover feature in Google Search Console is a simple process that can provide valuable insights into how your content is performing on Google Discover. By analyzing this data, you can optimize your content to better align with what users are searching for on this platform, potentially increasing traffic to your website.