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Set Up a Landing Page or An Opt-In Form With Convertkit to Capture Emails or Leads

Set up a landing page or an opt-in form with Convertkit to capture emails or leads

Are you looking to effortlessly set up a landing page or opt-in form on your website to quickly capture leads or emails without any coding or technical expertise? If so, you’ve come to the right place. ConvertKit is a top-tier, comprehensive email service provider (ESP) that provides all the necessary tools for creating opt-in forms, landing pages, campaigns, and more. Unlike Mailchimp, ConvertKit’s interface is exceptionally user-friendly, making it easy to navigate through menus and features without needing extensive technical knowledge. With just a basic understanding of website and computer usage, you can quickly and easily get the job done.

With this blog, you are going to learn about the following:

  • Setup your account with convert kit
  • How to set up a landing page & get the landing page live on your domain

In addition, we’ll walk you through the steps of setting up a landing page or opt-in form with ConvertKit, so you can start capturing more leads and growing your email list.

Related: How to Choose the Right Content Management System (CMS) for Your Website?

What is ConvertKit?

ConvertKit is an email marketing platform designed for bloggers, creators, and small businesses. It allows you to create and send email newsletters, automate your email marketing, and build landing pages and opt-in forms to capture leads.

ConvertKit’s main selling point is its simplicity and ease of use. It’s a user-friendly platform that makes it easy for beginners to get started with email marketing.

Steps to Set Up a Landing Page or An Opt-In Form With Convertkit

Here’re the basic steps to implement:

1. Sign up on Convertkit

Sign-up is pretty easy, you just need to visit the registration or sign up page on Convertkit and register using your email id.

Click here to Signup

Once you’re done. You can now log in to your Converkit account using the email id you have used to register your account and the chosen password.

Convertkit Sign Up and Login

2. Setup a landing page on Converkit

Once you have logged in to your convertkit account.

Click on Landing Pages and Forms

Setup a landing page on Converkit

And, on the second screen… Click on “Create New

create new landing page or opt in form

Select from the options you see on the page. There will be two options to choose from:

  1. Form (Opt-in form)
  2. Landing page (a webpage with an opt-in form)

Based upon what you want to do, select the desired option. Here in this example, we will select Landing Page.

convertkit form selection

Once you click, Landing page on the next screen you will get a wide range of templates that you can choose to get the desired look and feel of the landing web page.

Choose your template

In this example, I have selected the Columbia landing page. Based upon your selection you will see the landing page template on your next screen and you can now… select the different sections or fields and update the data as per your need.

selected the Columbia landing page

Once you are done editing the fields. You can now click on settings to handle what you would like to do when a visitor submits the form on your landing page.

Landing page settings

If you think you are done editing the form, making necessary changes as per your business requirements. You can go ahead and click on the “Save and Publish” option.

Now, you can use the Share option to get the landing page default page link which you can share on Facebook, Twitter, or through emails.

The second option is to use an HTML <iframe> tag to display the landing page on your website.

In my example, I am using the landing page on my WordPress website.

If you have successfully configured your landing page. You’ll be able to capture leads through your newly created landing page.

landing page convertkit

Also read: Avoid 5 Common Website Development Mistakes

How to Customize Landing Page or Opt-In Form

Once you’ve chosen your builder and created your landing page or opt-in form, it’s time to customize it to match your brand and goals. This includes adding your own text and images, choosing a color scheme, and adjusting the layout and design to make it visually appealing.

When customizing your landing page or opt-in form, it’s important to keep in mind the goal of capturing leads. This means making sure that the content and design are clear and engaging, and that the call-to-action (CTA) is prominent and persuasive.

Some best practices to keep in mind when customizing your landing page or opt-in form include:

1. Keep it simple and focused on the offer

Don’t clutter your landing page with too much information or distractions. Keep the focus on the offer and the benefits of signing up.

2. Use clear and compelling language

Use language that is easy to understand and resonates with your audience. Use bullet points and bold text to emphasize the key benefits of signing up.

3. Include social proof

If you have any testimonials or social proof that can help build credibility and trust, be sure to include them on your landing page.

4. Make the CTA prominent

Make sure your CTA is prominent and stands out on the page. Use contrasting colors and make the button text clear and action-oriented.

Related: The Future of Website Development: Emerging Trends and Technologies

How to Connect Landing Page or Opt-In Form to ConvertKit?

Once you’ve customization, it’s time to connect your landing page or opt-in form to your ConvertKit account so that you can start capturing leads.

To do this, simply click on the “Settings” tab in your landing page or form builder, and then click on the “Integrations” option. From there, you can choose to integrate with ConvertKit and select the appropriate form or sequence to connect it to.

If you’re using a landing page, you can also choose to redirect users to a thank you page after they sign up, or to a custom URL of your choosing.

Also read: SEO in the Future: How Technology is Changing the Landscape

Steps to Track and Optimize Landing Page or Opt-In Form

Once your landing page or opt-in form is up and running, it’s important to track and optimize its performance over time. This includes monitoring your conversion rate, testing different designs and copy, and making adjustments based on what works best.

ConvertKit offers built-in analytics to help you track your landing page or opt-in form performance, including conversion rate, click-through rate, and subscriber growth. You can also connect your landing page or opt-in form to Google Analytics to track additional metrics.

Some best practices for optimizing your landing page or opt-in form performance include:

1. A/B testing

Test different variations of your landing page or opt-in form to see what works best. This can include testing different copy, images, colors, and layouts.

2. Simplify your form fields

Keep your form fields simple and easy to fill out. Asking for too much information can be a barrier to entry for users.

3. Use urgency and scarcity

Use urgency and scarcity tactics to encourage users to sign up. This can include limited-time offers or highlighting the benefits of signing up right away.

4. Use lead magnets

Offer a lead magnet, such as an e-book or webinar, as an incentive for users to sign up. This can help increase the perceived value of signing up.

Related: The Future of Online eCommerce: How Technology is Changing the Game


Setting up a landing page or opt-in form with ConvertKit can be a powerful way to capture leads and grow your email list. By following these steps and best practices, you can create a high-converting landing page or opt-in form that resonates with your audience and drives results.

Remember to track and optimize your performance over time, and continue to test and experiment to find what works best for your business.

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