How to set up Goal Conversion tracking on Google Analytics (GA4) with Google Tag Manager

Table of Contents

To start with, first, ensure that you have properly installed and configured the Google Tag Manager script on your website.

And, you have GA4 Tag configuration configured to trigger on all pages. Check the above post for more details.

Now, make a list of all the events you want to track and proceed with each by creating a Tag and respective Trigger.

In this example, we will be tracking all the Top navigation clicks on https://makemypost.com/

Select the account type >> Workspace and proceed with the tag configurations.

Add an GA4 event Tag

Click on Tags or Add a new Tag

Change “Untitled Tag” to “GA4 Tag Configuration” and click on Tag Configuration

Choose Tag type from the available list Google Analytics: GA4 Event

Name this tag “GA4 Top Nav Clicks”

Select the “configuration tag” field, select the Tag configuration you had created earlier https://makemypost.com/how-to-add-google-tag-manager-script-on-your-website/ and ensure that the tag configuration is getting triggered on all pages.

Now, in the triggering section, select Trigger type “Click- All Elements” and name it as “LC Education Vlog”

And, make the configurations as shown below:

Save the changes, you will see something like this on your screen.

Click Preview to test the changes you have made before publishing.

Once tested and verified. Click on Publish to make the changes live.