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How to set up Goal Conversion tracking on Google Analytics (GA4) with Google Tag Manager

Google Analytics (GA4) with Google Tag Manager

To start with, first ensure that you have properly installed and configured Google Tag Manager script on your website.

Related: https://makemypost.com/how-to-add-google-tag-manager-script-on-your-website/

And, you have GA4 Tag configuration configured to trigger on all pages. Check the above post for more details.

Now, make a list of all the events you want to track and proceed with each by creating a Tag and respective Trigger.

In this example we will be tracking all the Top navigation clicks on https://makemypost.com/

Login to your Google Tag Manager Account

Select the account type >> Workspace and proceed with the tag configurations.

Add an GA4 event Tag

Click on Tags or Add a new Tag

Add an GA4 event Tag

Change “Untitled Tag” to “GA4 Tag Configuration” and click on Tag Configuration

Choose Tag type from the available list Google Analytics: GA4 Event

Name this tag as "GA4 Top Nav Clicks"

Name this tag as “GA4 Top Nav Clicks”

Select the “configuration tag” field, select the Tag configuration you had created earlier https://makemypost.com/how-to-add-google-tag-manager-script-on-your-website/ and ensure that the tag configuration is getting triggered on all pages.

Now, in triggering section, select Trigger type “Click- All Elements” and name it as “LC Education Vlog”

And, make the configurations as shown below:

Click- All Elements" and name it as "LC Education Vlog

Save the changes, you will see something like this on your screen.

Analytics (GA4) with Google Tag Manager

Click Preview to test the changes you have made before publishing.

Once tested and verified. Click on Publish to make the changes live.

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